pinecone signal
stop paying to educate everyone. reach the people already shopping.
Most implant marketing buys broad audiences: age, income, a ten-mile radius. Then it hopes the right person scrolls by. Pinecone Signal finds the people near your practice who are already in the market for implants, so your offer reaches them first.
the idea in one picture
pay to reach shoppers, not the whole radius.
Toggle between broad targeting and Pinecone Signal. Same neighborhood, very different use of your budget.
26/ 144 households paid for
Spend concentrates on the people already shopping for implants.
the problem with broad targeting
most of your ad budget reaches people who will never get implants.
Only a small slice of any neighborhood is actively looking at full-arch treatment in a given month. Broad audiences make you pay to reach everyone else too, and the platform's algorithm learns slowly what an implant patient looks like.
Pinecone Signal flips the order. Your offer goes first to the people near you who are already shopping for implants, and the ad platforms learn from them to find more people like them. Less budget spent on the wrong eyes, more on the right ones.
how it works
from shopping to booked consult.
Green steps are run by Pinecone Dental Marketing. The orange step stays with your team.
- 01
find the shoppers
Pinecone Signal identifies people in the zip codes you serve who are in the market for implants and full-arch treatment right now.
- 02
keep it fresh
Your audience updates continuously as new people start shopping and others drop out.
- 03
reach them first
Your full-arch offer reaches them on Facebook, Instagram, and Google. Lookalikes extend the reach once the core audience is working.
- 04
answer on the first ring
When someone calls or asks for a consult, Ava answers on the first ring or calls back in under 60 seconds, qualifies, runs the financing prequal, and books.
- 05
measure to the start
Pinecone OS ties every audience back to calls, consults, shows, and treatment starts, so budget moves toward what actually produces cases.
- 06
close the case
Your doctor and treatment coordinator get the consult brief and run the consult.
what it changes
why the audience comes first.
budget
less wasted spend
Your first dollars go to people already in the market, not to the whole radius.
speed
faster learning
Ad platforms learn from a better starting audience, so campaigns find implant patients sooner.
timing
a head start
You reach patients while they're still comparing options, before they've picked a practice.
quality
better conversations
People who are already shopping call with real questions, and Ava is ready for them.
market
your market, sized honestly
Pinecone Signal shows how many people near you are actually shopping, which shapes your budget on day one.
proof
measured, not assumed
We report which audiences turn into starts. If one doesn't produce cases, we stop paying for it.
the guardrails
how we use pinecone signal responsibly.
Health-related interest deserves care. These rules are part of every engagement.
Ava never cold calls
Pinecone Signal decides who sees ads. Ava only calls or texts people who asked to hear from your practice, with consent on the form.
nobody is told how they were found
Creative speaks to the general situation, like dentures that slip, never to anything about a specific person.
privacy first
Built to respect opt-outs and privacy rules. Your practice never receives anyone's personal information from it.
platform rules respected
Campaigns follow Meta and Google health advertising policies, and we review state privacy requirements with you during onboarding.
no diagnosis, ever
Interest in implants is not a diagnosis. Candidacy is decided by your doctor after an exam and a 3D scan.
pinecone signal questions
what dentists ask about it.
What is Pinecone Signal?+
It's how we decide who sees your ads first: people near your practice who are already in the market for implants. How we build it is ours. What you get is something you can measure: cost per qualified call, show, and treatment start.
Is this the same as buying a lead list?+
No. We don't sell you names to call. Pinecone Signal shapes who sees your marketing. Patients still raise their hand by calling or requesting a consult before Ava ever contacts them.
Do I need to do anything?+
No. We build and refresh the audiences. You approve the offer and creative, and we review budget with you based on how many people in your area are actively shopping.
Does it replace Google and Meta ads?+
It makes them work better. Ads are still how patients find you. Pinecone Signal decides who sees them first.
Is it included in the monthly fee?+
Yes. Pinecone Signal is part of the $3,500 per month per location. Ad spend is billed separately by the platforms.
hear it live
don't take our word for it. talk to ava.
Two short voice demos, right in your browser. Ava tells you she's AI, because she tells every caller that. Allow your microphone when asked.
demo 1 · about 3 minutes
hear the pitch
Ava walks you through how we fill your implant schedule: what it does, what it costs, and how it rolls out at your practice. Interrupt her with any question.
demo 2 · you play the patient
hear it as your practice
Type your practice and doctor name. Ava answers like it's your implant line. Throw price demands, fear, candidacy questions, even an emergency at her. Say "end demo" to hear the brief your doctor would get.
Demo calls are recorded and reviewed to improve Ava. Please don't use real patient details.
next up
keep going.
the system
Pinecone Signal finds them. Ads reach them. Ava answers, qualifies, and books.
why pinecone
A leaner implant program, built around the right audience and the phone call.
stop paying people to miss your calls.
Thirty minutes with the people who build it. You'll hear Ava answer as your practice before you decide anything.
- Your market: how many people near you are shopping for implants
- Your surgical capacity and current lead flow
- Ava answering live as your practice
- Ad budget sized to your market, and the $3,500 fee