cost per start calculator
what does a full-arch treatment start actually cost you?
Agencies love cost per lead because it's always cheap. The number that pays your surgeons is cost per treatment start. Put in your real figures and compare today's setup with Pinecone Dental Marketing.
the calculator
your numbers, side by side.
Every input is yours. Defaults are placeholders, not our results.
today
your funnel (same in both)
with pinecone
today
cost per start
$6,734
starts per month
2.1
monthly spend, all in
$14,000
with pinecone
cost per start
$3,380
starts per month
3.4
monthly spend, all in
$11,500
On your assumptions: +1.3 starts a month, worth about $33,075 in treatment, while monthly spend drops by $2,500.
A model, not a promise. It uses your inputs and the $3,500 Pinecone fee, holds booking, show, and close rates equal unless you add a Pinecone Signal lift, and assumes ad spend stays the same. Results vary by market and practice.
why cost per start
cheap leads that never start treatment are the most expensive leads you'll buy.
A full-arch lead is only worth something if it turns into a conversation, a consult, a show, and a start. Every step in that chain multiplies. Lose half your leads to voicemail and slow callbacks, and you've doubled your real cost per case before anyone sits in the chair.
That's why the calculator separates the parts. Your ad spend and agency fee drive leads. Your phones decide how many you actually talk to. Booking, show, and close rates decide the rest. Pinecone Dental Marketing is built to move the middle of that chain, where most practices leak.
how the model works
the assumptions, in plain view.
starts = leads × reached × booked × showed × closed
The same equation every implant practice runs, whether they write it down or not.
today's cost includes the people
Agency fee, ad spend, and what you pay setters, a call center, or front desk time to work implant leads.
pinecone's cost is the published fee
$3,500 per location plus the same ad spend. Ava replaces the setter line.
your funnel stays the same
Booking, show, and close rates are held equal on both sides. The only change by default is how many leads get reached.
audience lift starts at zero
Pinecone Signal audiences should book better. We leave that at zero until your own pilot proves it.
a model, not a promise
Markets, offers, and teams differ. Use it to frame the decision, then measure the real thing.
calculator questions
about the math.
What's a realistic contact rate?+
It depends on how fast and how often leads are worked. Practices relying on the front desk often miss after-hours calls and call form leads back hours later. Pull a week of call logs and form timestamps and count how many leads had a real conversation.
Why isn't Ava's reach set to 100%?+
Ava answers every inbound call and calls every form back in under a minute, but some people won't pick up or will hang up on any caller. Set the number you believe, then test it in a pilot.
Does this include treatment coordinator costs?+
No. Your TC still runs the consult in both scenarios, so it cancels out.
Can you build this with my real data?+
Yes. That's most of the demo: your market, your lead flow, your capacity, and what a realistic first 90 days looks like.
next up
keep going.
the system
Pinecone Signal finds them. Ads reach them. Ava answers, qualifies, and books.
why pinecone
A leaner implant program, built around the right audience and the phone call.
stop paying people to miss your calls.
Thirty minutes with the people who build it. You'll hear Ava answer as your practice before you decide anything.
- Your market: how many people near you are shopping for implants
- Your surgical capacity and current lead flow
- Ava answering live as your practice
- Ad budget sized to your market, and the $3,500 fee