intent data
stop paying to educate everyone. reach the people already shopping.
Most implant marketing buys broad audiences: age, income, a ten-mile radius. Then it hopes the right person scrolls by. We start with intent data, so your offer goes first to the people in your area who are researching implants right now.
the problem with broad targeting
most of your ad budget reaches people who will never get implants.
Only a small slice of any neighborhood is actively looking at full-arch treatment in a given month. Broad audiences make you pay to reach everyone else too, and the platform's algorithm learns slowly what an implant patient looks like.
Intent data flips the order. We begin with people already showing implant research behavior, put your offer in front of them across several channels, and let the platforms find more people like them. Less budget spent on the wrong eyes, more on the right ones.
how it works
from signal to booked consult.
Green steps are run by Pinecone Dental Marketing. The orange step stays with your team.
- 01
collect the signal
Licensed data partners report aggregated research activity on topics like dental implants, implant dentures, and full-arch treatment. We filter it to the zip codes you can serve.
- 02
build the audience
Signals become an in-market audience for your practice, refreshed as new people start researching and others drop out.
- 03
reach them everywhere
Your full-arch offer reaches that audience on Facebook, Instagram, and Google, with mailers and email where they fit. Lookalikes extend the reach once the core audience is working.
- 04
answer on the first ring
When someone calls or asks for a consult, Ava answers on the first ring or calls back in under 60 seconds, qualifies, runs the financing prequal, and books.
- 05
measure to the start
Pinecone OS ties every audience back to calls, consults, shows, and treatment starts, so budget moves toward the signals that actually produce cases.
- 06
close the case
Your doctor and treatment coordinator get the consult brief and run the consult.
what it changes
why intent comes first.
budget
less wasted spend
Your first dollars go to people already in the market, not to the whole radius.
speed
faster learning
Ad platforms learn from better seed audiences, so campaigns find implant patients sooner.
reach
more than one channel
The same audience can see your offer in their feed, in search, and in their mailbox.
quality
better conversations
People who are already researching call with real questions, and Ava is ready for them.
market
your market, sized honestly
Intent volume shows how many people near you are actually shopping, which shapes your budget on day one.
proof
measured, not assumed
We report which audiences turn into starts. If a signal doesn't produce cases, we stop paying for it.
the guardrails
how we use intent data responsibly.
Health-related interest deserves care. These rules are part of every engagement.
Ava never cold calls
Intent audiences see ads, mail, and email. Ava only calls or texts people who asked to hear from your practice, with consent on the form.
no mention of what anyone searched
Creative speaks to the general situation, like dentures that slip, never to a person's own browsing.
licensed sources only
Data comes from partners who represent that it was collected with notice and consent, and lists are filtered against opt-outs.
platform rules respected
Campaigns follow Meta and Google health advertising policies, and we review state privacy requirements with you during onboarding.
no diagnosis, ever
Interest in implants is not a diagnosis. Candidacy is decided by your doctor after an exam and a 3D scan.
intent data questions
what dentists ask about it.
What is intent data?+
Licensed, aggregated signals that people in an area are actively researching a topic, such as dental implants. We use it to decide who sees your ads, mail, and email.
Is this the same as buying a lead list?+
No. We don't sell you names to call. Intent data shapes who sees your marketing. Patients still raise their hand by calling or requesting a consult before Ava ever contacts them.
Do I need to do anything?+
No. We build and refresh the audiences. You approve the offer and creative, and we review budget with you based on how many people in your area are actively shopping.
Does intent data replace Google and Meta ads?+
It makes them work better. Ads are still how most patients find you. Intent data decides who sees them first, and mail and email add reach the platforms can't.
Is intent data included in the monthly fee?+
Yes. Intent audiences are part of the $3,500 per month per location. Ad spend and any mail direct mail costs are billed separately.
hear it live
don't take our word for it. talk to ava.
Two short voice demos, right in your browser. Ava tells you she's AI, because she tells every caller that. Allow your microphone when asked.
demo 1 · about 3 minutes
hear the pitch
Ava walks you through how we fill your implant schedule: what it does, what it costs, and how it rolls out at your practice. Interrupt her with any question.
demo 2 · you play the patient
hear it as your practice
Type your practice and doctor name. Ava answers like it's your implant line. Throw price demands, fear, candidacy questions, even an emergency at her. Say "end demo" to hear the brief your doctor would get.
Demo calls are recorded and reviewed to improve Ava. Please don't use real patient details.
keep exploring
keep reading.
stop paying people to miss your calls.
In a 30-minute demo we review your market, surgical capacity, and current lead flow, and you'll hear Ava answer as your practice.
schedule your demo today30 minutes. no obligation.
you'll hear ava before you decide anything.